The business model is a high-level plan for how a business will earn and maximize profits.

Business models establish whether a company will offer a product or service, be online or brick and mortar, or sell to businesses vs directly to consumers, or a hybrid between several traditional business models.

A business model is not an in-depth plan; it is a 30,000 ft view of the business which is used as a platform to build more in-depth plans upon.
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0:00 Intro
0:08 Business Model Definition
0:38 Marketing Plan
1:26 Financial Plan
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