Do you know about the genius case study – The IKEA Effect?
What is IKEA Effect? Did you know it is world’s largest furniture seller. Watch this video to learn about IKEA Furniture.

Have you ever wondered why you love something more when you are personally involved in building it? Whether it’s making a house out of Lego or assembling furniture, the satisfaction you get by contributing to the creation process is unmatchable. But why does this happen? Well, this is exactly what the IKEA effect is! Wait, are we talking about that popular furniture brand IKEA? Yes, we are! Watch this video till the end, and we are sure that you will be stunned by this psychological trick known as the IKEA effect.

#ikea #ikeafurniture #furniture

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References and citations:


https://michaelgearon.medium.com/cognitive-biases-the-ikea-effect-d994ea6a28ad

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